Around the Net
President's Restaurant Visits Make For Good Marketing
- QSR Magazine, Monday, June 25, 2012 10 AM
When President Obama dines at restaurants like Komi, Citronelle, Ben’s Chili Bowl and Ray’s Hell Burger, the establishments get national media to social media attention and even gossip-column coverage. Quick serve Taylor Gourmet’s 14th Street location had President Obama as a guest on May 16. He got the Spruce Street sandwich, which sent the sandwich’s sales up 250% at all outlets. Overall, the outlet President Obama visited has experienced a 25% sales increase, while the others have seen a 15% increase.
