• SEOmoz, Tuesday, June 26, 2012 2:47 PM

Richard Baxter introduces a conversion rate optimization strategy that he's sure will increase returns on earned traffic. Marketers failing to produce results typically adopt random testing and guesswork. He tells marketers the real trick to improving conversion resides in identifying target core barriers to conversion, and scientifically testing changes. An infographic guides marketers through the process to help understand optimization through prospecting for missing links, testing, creating visual mock-ups, and more.

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