Canada's Olympic Broadcast Consortium Launches Promo

  • June 27, 2012

Canada's Olympic Broadcast Media Consortium and Air Canada are partnering to find the Ultimate Fan of the London 2012 Olympic Games. The effort, which is on and, is a points-based campaign where players compete in the "Air Canada Daily Challenge" and "Social Challenge" by doing such things as answering trivia questions and sharing content.

Each time a player logs in, his or her score is posted on a leader board. Prizes include trips to the Closing Ceremony of the London 2012 Olympic Games and the Opening Ceremony of the London 2012 Paralympic Games, as well as tickets to Olympic and Paralympic events. Samsung is also involved in the program with "Passion To Win" wherein the Ultimate Fan scoreboard is wiped clean each day of the Games in order to improve player odds. The player with the most points at the end of each day receives a Samsung prize. Points can be accumulated by completing trivia, predicting athlete results, and decoding questions.



There will also be additional surprise draws throughout the Games for participants of Passion to Win with Samsung. Said Mark Silver, Head of Digital Media, Canada’s Olympic Broadcast Media Consortium: “By combining live video, mobile, social TV, social gaming and more, viewers will have a multitude of ways to watch, interact, and engage with the London 2012 Olympic Games. and will have bilingual live video and highlights, results, and news about Team Canada and the Games. will focus heavily on events, athletes, and news of specific interest to Canadian Francophones."

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