Four fans will be provided with upgraded, M&M’S branded lounge-style seats for the race, Sprint Vision handsets, personal servers and an endless supply of M&M’s. Kyle Busch, who drives the No. 18 will defend his title.
The company will launch the program at the Quaker State 400, and will reprise it later in the year at Bristol, New Hampshire and Charlotte. The set of four M&M's branded seats will be installed the week prior to the race, and will only be available to fans for the NASCAR Sprint Cup Series Quaker State 400.