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60% Of Aussies Surf Web While Watching Telly

  • The Age, Monday, July 2, 2012 2:08 PM

This is the growing phenomenon of watching a show while engaging with it, or with other viewers in real-time via the internet. Passive viewing is on the way out, and so is yelling at the box when we don't agree with something. Instead, we can tweet our thoughts back to the show, ''like'' it on Facebook (or post comments) and even blog about it in detail. Social TV is also drawing viewers back into real-time viewing habits that have been challenged by time-shifting and online piracy.

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