• July 2, 2012

Ford is launching new ads for its Escape compact crossover, under its global "Go Further" brand campaign. The ad emphasizes that the new Escape has “reinvented the small SUV,” from its design to its technology to its fuel economy.  

The new TV spots direct potential customers to ford.com, which has a new comparison tool that puts Escape against competitive vehicles as well as the previous model and lets users compare with a “size it up” feature.

The company says visitors to the site can scroll across the top of the screen to pick the competitor of choice (e.g., the latest Honda CR-V, Toyota RAV4 or Chevrolet Equinox)/