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AA/Warc: Internet Ad Spend Still Growing

Digital media spend has grown in the first quarter of 2012, indicating that businesses are continuing to invest in digital media. The Advertising Association Warc (AA/Warc) has estimated that internet spend has increased by 11.1%, compared to the first quarter of 2011. Forecasters are expecting the trend to continue throughout the year, with overall value reaching £5.3 billion by the end of 2012. According to the AA/Warc UK advertising expenditure on the whole has broadly remained steady, despite the turbulent global economy. Net advertising spend has increased by 1.1% in the first quarter of 2012, figures have revealed.

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