ITV has appointed Julian March as its new director of online in a shakeup that will see 40 out of 100 jobs at risk at the broadcaster. March replaces Robin Pembrooke as head of ITV's online operation, which includes websites for programmes such as The Only Way Is Essex and its catchup ITV Player. Pembrooke joined ITV in 2010 and will leave the broadcaster at the end of the summer. Pembrooke's job title was managing director of ITV online and on-demand. It is understood that the bulk of the jobs under threat are editorial positions. Staff have entered a four-week consultation period on the cuts.