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Social Video Firm Unruly Opens London Lab

Unruly has opened the doors on its social video lab that aims to help brands and agencies create video content that gets shared more frequently at its London headquarters. In the basement-lab, brands can pre-test videos before they are released online using eye-tracking technology and tools that measure a viewer’s emotional response to content. The social video company’s viral video chart is being used to drive the video analytics used to measure the success of content. 

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