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MLB In Talks With TV Partners -- Including, Possibly, NBC

  • Adweek, Monday, July 9, 2012 1:23 PM

Facing the end of their present deals with Major League Baseball next year, the MLB's three national TV partners (ESPN, Turner and Fox) are currently negotiating with the league -- a process now complicated by a "bifurcated linear/digital rights structure" and "renewed interest" from former MLB broadcaster NBC, writes Anthony Crupi.

"The only certainty is that the cost of doing business with America’s pastime almost certainly will soar," he writes -- and negotiations could extend through the summer.

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