December Gladness: CBS Cuts Affiliate Comp Deal To Cover "March Madness" Costs

  • December 2, 2003
CBS Monday said its affiliates agreed to share the costs of carrying the "March Madness" NCAA men's basketball tournament for at least 10 years. While CBS did not disclose terms of the new agreement, it said their would be an "exchange of value," with affiliates receiving a greater split of advertising inventory in exchange for their financial support of the NCAA rights fees and production costs.
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