The Los Angeles Times reports that Westside digital advertising agencies are "scrambling" the old notions of advertsing. Local agencies such as Omelet, Blitz, and Ignited are moving their clients towards the Internet, smartphones, gaming consols, and tablets.
The Los Angeles Times wrote, "L.A. agencies have been in the vanguard of the ad evolution. The region already boasts such prominent creative shops as TBWA\Chiat\Day, RPA and Deutsch LA."