Keurig Gets Most Positive Social Buzz

  • July 11, 2012

When it comes to coffee brands, Starbucks dominates social media buzz, but Keurig is the most-loved brand, according to NetBase.

In NetBase's analysis of more than 27 billion social media conversations over a year, Starbucks accounted for 89.8% of coffee conversations among women, and 87.3% of coffee conversations among men (or 88% overall).

But Keurig outperformed all other coffee brands on "love": 91% of conversations about the brand were of a positive nature. Among women, 92.2% of Keurig conversations were positive; among men, 89.5% were positive.

Nespresso pulled the second-highest percentages of positive conversation among both men and women.

However, among women, nearly all of the major coffee brands tracked -- including Caribou, Starbucks, Dunkin' Donuts, Costa, Folgers, Tim Hortons and McDonald's -- fell into the "love" quadrant (meaning they pulled high percentages of positive comments). Nescafe bordered the "like" and "love" quadrants.



Men are apparently pickier when it comes to their coffee (or at least their perceptions of the brands).

Based on males' conversations, only Keurig, Nespresso and Starbucks fell in the "love" quadrant, although Caribou, Dunkin', McDonald's, Costa and Nescafe all made the "like" quadrant.

Two brands, Folgers and Tim Hortons, fell into men's "hate" quadrant.

NetBase reports that its "most surprising" finding was that Dunkin' coffee accounted for under 1% of all conversations (0.63% among women, 0.71% among men).


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