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'Men's Health' Streamlines Mobile Site

  • The Drum, Wednesday, July 11, 2012 3:43 PM

Published by Hearst-Rodale UK, has re-launched its Men’s Health mobile site in a bid to strengthen its digital offering. The mobile site was initially launched last year to capitalise on the growing number of visitors to the website via smartphones. Since its launch mobile page impressions have grown to 1,165,572 per month with 297,000 unique mobile users in June. The new look mobile site has been streamlined to make it easier to access Men’s Health content archive, it also has an improved search function and access to the latest articles, blogs, galleries and videos, with a forum to be added shortly.

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