Bally Total Fitness has selected La Agencia de Orci & Asociados as its national Hispanic marketing agency of record. The scope of La Agencia de Orci's Hispanic marketing assignment includes research,
account planning, media planning and buying, events, public relations, promotions, online marketing, creative development, production and language services. Bally's overall Hispanic marketing efforts
may grow to reflect as much as a $10 million commitment. Original Spanish-language TV spots are scheduled to break the Q1 of 2004.
