Frito-Lay North America multipacks are carrying an exclusive mail-in offer to receive one of four free Skylanders Sidekick action figures from the best-selling cross-platform game Skylanders Spyro’s Adventure.
The promotion, running between July 8 and Nov. 2, requires purchase of a specially marked Frito-Lay Multipack Classic Mix or Multipack Flavor Mix variety pack containing a card insert.
Fans age 13 and older can fill out and mail in the cards, ranking their figure preferences (available quantities of each sidekick figure are limited). A $2 shipping and handling fee applies. With repeat purchases/mail-ins, fans can try to collect all four figures.
The offer is the second phase of a multi-phase promotional partnership between Frito-Lay North America and Activision Publishing, Inc., the developer, publisher and distributor of the Skylanders game platform and other interactive entertainment products.
This past spring, specially marked Frito-Lay multipacks included numeric codes that enabled product purchasers to unlock an online mini-game, Skylanders Spyro’s Universe, and be entered for chances to win additional prizes.