• by Tanya Gazdik , July 12, 2012

Consumers can instantly win movie tickets for “Ice Age” via a promotion that direct mail company Valpak is conducting with Twentieth Century Fox and Movietickets.com.

The grand prize winner of the sweepstakes will win a vacation worth up to $10,000 for a family of four with a choice of overseas or domestic vacation spots.

The fourth installment in the popular family film series, “Ice Age: Continental Drift" will be released in theaters nationwide on July 13. Consumers can scan the QR code that is also featured on the envelope to purchase tickets from Movietickets.com directly from their smartphone.

Consumers can enter to win the sweepstakes at Valpak.com or MovieTickets.com. The sweepstakes ends July 20.

Valpak is promoting the contest on Facebook and Twitter.

The grand prize is a choice of a trip for four to one of the following destinations:

• Alton Towers Ice Age 4D Experience in London with tickets to Alton Towers Splash landings and Alton Towers theme park and waterpark
• Ice Cool Adventure in Finland, with excursion to the Arctic Zoo, The Snow Castle of Kemi, dinner at the Snow Restaurant in the Snow Castle, hotel
• Whale of a Time in Atlanta, with tickets to the Georgia Aquarium including a special swim experience (children must be at least 12).