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UK Ad Sector Teetering On Brink Of Reverse

Marketing executives looking to slash budgets on the back of a slump in business confidence in the second quarter, according to a new report. The influential Bellwether survey, which gauges the outlook of the UK marketing industry, found that almost a third of respondents felt the financial prospects for their company had deteriorated since the start of the year. The proportion of UK marketers that felt prospects for the advertising industry as a whole had deteriorated climbed from 25% to 35%, compared with the first-quarter report published earlier this year.

Read the whole story at The Guardian »

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