The WNBA team New York Liberty and the College Board have launched a first-time marketing partnership making the non-profit College Board an Official Partner of the Liberty. It is the company’s first-ever partnership with a professional sports team.
As part of the multiplatform marketing partnership, the College Board will receive top-drawer visibility at Liberty games at Prudential Center in Newark, N.J., digital integration on the team’s Web site NYLiberty.com, exposure on MSG Network, and the company will collaborate with the Liberty on community events to support the company’s mission.
At Prudential Center, the College Board will have courtside and LED signage, branded features on the center-hung scoreboard LibertyVision, and a presence in the main concourse. It will also educate attendees on the benefits of a higher education. In addition, the company will serve as the presenting partner of one remaining home game, receiving additional exposure throughout the game, presenting an on-court contest, and providing a co-branded giveaway to fans in attendance.
On MSG Network, in addition to promotional spots the company will present the “College Board Smart Play of the Game.” The partnership will expand into the community with a number of appearances by Liberty players to join the College Board in promoting the value of education.