Around the Net

UK Advertisers Shifting More Spend To Tablets

In the UK, tablets took an 8% share of search spend by device in June 2012, with smartphones taking 5% and computers 87%. In the US, 7% of search budget went on tablets, 7% on smartphones and 86% on computers. The findings, Marin Software’s Online Advertising -- Q2 2012 Report, come as mobile is seeing a 50% higher click-through-rate than desktop searches. Mobile devices accounted for a 20% share of clicks against a 13% share of spend in June 2012 in the UK.

Read the whole story at M&M Global »

Next story loading loading..