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Social Media Growth Plateaus

  • eMarketer, Wednesday, July 18, 2012 11:28 AM

This year's Association of National Advertisers survey of U.S. marketers found that 90% include social networks in their marketing strategies, up from 89% in 2011. While this percentage contines to rise, growth has plateaued and shifted to other new digital media platforms, according to eMarketer. The budgets are being invested in mobile and video, but also organic search engine optimization.

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