AdSpace Networks, an owner and operator of digital media networks for advertising and promotion in public spaces, today announced it has incorporated all five Magic Johnson Theatres into its CoolSign
Theater Network. The new theaters add to AdSpace's existing network of 45 Loews theaters in 10 cities nationwide which currently reaches over 40 million moviegoers annually. "The CoolSign Theater
Network adds to the overall movie experience," said Michael Norris, chief operating officer, Loews Cineplex Entertainment (LCE). "Moviegoers at the Magic Johnson Theatres can now view special content
such as an interactive pop quizzes, celebrity profiles, or DVD reviews as they wait in line to enter the theatre or purchase snacks. To date, more than 1,000 CoolSign-powered displays have been
installed in department stores, movie theaters, casinos, chain stores and shopping malls.