LookSmart and BellSouth have partnered to help BellSouth advertisers achieve exposure for their businesses in search results across the Web. BellSouth will offer Real Search Engine Solutions, a
bundled solution to help Yellow Pages advertisers get listed across LookSmart's partner distribution network via paid search inclusion. In addition, BellSouth will promote RealPages.com, its online
destination for Yellow Page services, via LookSmart LookListings. "This is the first major U.S. agreement between providers of traditional Yellow Pages and Internet search," said Tony Mamone, vice
president of sales and marketing for LookSmart." By using paid inclusion, an advertiser agrees to compensate LookSmart for driving traffic to their website when their business or products are relevant
to the search user. Because advertiser listings show up automatically according to relevancy, there's no need to bid for individual keywords or monitor auctions.
