Not only did Figure magazine sell all 400,000 copies of its first issue, but a survey conducted by the magazine found that 98% of readers say they would buy the magazine again. Figure subscriptions
have surpassed 25,000 copies in less than three months and magazines will be sold in all Wal-Mart stores starting February 2004. The real women who are reading figure are 20-54. The majority are
married, college-educated, employed, confident and wear size 18W-24W. More than 56% of women in this country wear plus-sizes, and until now, there has not been a glossy magazine targeting this market.