Asphalt Media has launched a mobile media marketing campaign for BIC's Grip Permanent Marker. The three-month campaign began yesterday, and will feature 53-foot long ads on the sides of trailers in
the New York area and register nearly 23 million impressions. This is the first time BIC has used mobile media as part of its corporate marketing efforts. The ads for the tractor-trailer campaign were
a partnership between BIC and Donovan/Green, a branding and marketing communication company.