Thirty upstate New York Denny's restaurants and the Weplay social media platform have created a program to sponsor up to 200 local teams.
The Denny's operators will sponsor the teams through a free, premium site on the Weplay platform and launch a “Game Days at Denny’s” fundraiser. Each time a Denny’s customer mentions a team by name, 10% of the proceeds will be donated to that team.
Sponsored teams will receive a free, premium team Web site on Weplay, along with Denny’s special offers and content. Teams will also be featured on a "funraising" leaderboard on Weplay, so they can track how they are doing on their fundraising efforts relative to other participating teams.
The 30 participating Denny's restaurants, located in Rochester, Syracuse and Buffalo, New York, are all owned by Topline Restaurants.
Weplay -- a social site for coaches, parents and players of youth sports -- currently has 1.5 million users, according to the release.
Teams (200 maximum) can sign up to participate during the month of August.