• by Mark Walsh  @markfwal, August 3, 2012

Mobile loyalty service and Bay Area-based shopkick has hired Silicon Valley veteran Alexis Rask as head of brand partnerships for the company. As VP and general manager, brand partnerships, Rask will lead shopkick's relations with major brands in the CPG, consumer electronics, entertainment, and other industry verticals.

Prior to joining the company, Rask was SVP, sales development at Federated Media. She was previously a founding member of LinkedIn's marketing solutions team and worked at Google selling search marketing campaigns.

Through its partner alliance program, shopkick already works on mobile marketing programs with more than 50 brands, including Kraft Foods, Procter & Gamble, Best Buy, Macy's and Target. In 2011, the company says it helped drive more than $110 million in incremental shopping revenue for brand and retail partners. The shopkick app rewards users for entering participating stores and browsing select products.