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"Social" Rewrites Movie Marketing

Twitter and Facebook are transforming the way movie executives market their biggest projects. “Hollywood is doing more than using Twitter and Facebook as mere promotional tools,” The Wall Street Journal writes. “After several years of experimenting, studios have thrown themselves deeply into a medium which is still barely understood. They are now developing elaborate social media campaigns early on, sometimes as soon as a film gets greenlit.” That said, it remains to be seen how Twitter, Facebook, and other social platforms can profit from these marketing initiatives.

Read the whole story at The Wall Street Journal »

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