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UK Retailer Gives Shoppers Free WiFi In Stores

Maplin, a specialist retailer of consumer electronics with network of 200 stores in the UK and Ireland, is set to start offering free Wi-Fi access. The company, which has signed a deal with Wi-Fi provider The Cloud for this initiative, expects to activate the same by the end of this month. Referring to a research from On Device Research, released in February this year, Maplin highlighted that 60% of shoppers have used the mobile Internet while in stores. Also, 78% would use free Wi-Fi in stores if it was offered.

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