• August 7, 2012

Fiat has launched a promotion dangling a chance for two people to go vacationing on the Amalfi Coast of Italy, which is quite possibly the most beautiful spot on Earth. One can get a glimpse of the coast by viewing the new ads for the Fiat 500 family that show the cars "swimming" from the Amalfi Coast to the U.S. The "Fiat Boarding Pass" contest kicks is on the new Fiat Blog site www.fiatbackstage.com.

Through Sept. 4 people can try to unscramble a phrase. The winner and companion get five days and four nights in Sorrento and the Coast.

To enter the contest, participants must unscramble a phrase using hyperlinked keywords located within various blog posts located on the FIAT blog page (www.fiatbackstage.com). Once unscrambled and the phrase is complete, the participant will be directed to a landing page, where the secret phase can be used as entry into the contest. Eight unique secret phrases will be posted periodically throughout the duration of the contest.