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Which Is Bigger Draw: Olympics Or Super Bowl?

According to a Pew Research study released Monday, nearly 8 out of 10 Americans say they’re following the London Olympics on either traditional television or via the internet. As a media event, that makes the Summer Olympics bigger than the Super Bowl, which draw attention from about 7 out of 10 Americans. Not surprisingly, traditional television is the dominant consumption platform for the London Games, with 73% of the 1,005 individuals surveyed by Pew saying they watch events on the tube.

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