Relaunches Site

  • September 29, 2003 on Monday announced the relaunch of its site with a new design, content and advertising opportunities. has also expanded its partnership with New England Cable News (NECN) and will now be the exclusive online home for NECN video content. The new site features a streamlined homepage and site design that showcases's breaking news and vertical sections. As the website for The Boston Globe, prominently integrates Globe content on the homepage and throughout the site. Other new features on include the integration of new advertising positions such as the large homepage ad, the leaderboard ad at the top of article pages, and the half-page ad. Also, the design allows for a flexible homepage design that allows for content and promotions by daypart, such as movie reviews and slideshows on Friday afternoons. The redesign also introduces a co-branded section devoted to news and video from NECN. As part of an extended partnership, will host NECN's Web site at and video from NECN will be widely integrated throughout
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