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Channel Surfing Becomes A Social Event

Social TV app developers are expanding on the basic social check-in concept by "updating the traditional channel guide to show viewers programs that are uniquely relevant to them based on their social circles," writes Shayndi Raice.  In one example, GetGlue will relaunch as "a social TV guide that will show a scrolling calendar with the shows, movies and sports that users might like," coordinated with Facebook's Connect feature. To monetize, GetGlue and others of its ilk are "trying to offer complementary advertising on smartphones and tablets," writes Raice.

Read the whole story at Wall Street Journal »

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