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Adidas Changes Headline After Idowu Misses Final
- Marketing Week , Wednesday, August 8, 2012 8:05 AM
Adidas has changed the tag it was to use for today's Metro cover wrap in Great Britain featuring Team GB athlete Phillips Idowu to read "Take the Pain" instead of "Take the Gold" after the triple jumper failed to claim a place in the Olympic final. Idowu, who is one of several Team GB athletes fronting Adidas’ "Take the Stage" Olympic campaign, finished outside the top 12 triple jumpers in Tuesday's.
