Who's A Medicine & Drugs 'Brand Name Traditionalist'*?

  • August 9, 2012

Top 10 DMAs in which adults who consider themselves medicine & drugs “brand name traditionalists” reside:

  1. New York, NY 
  2. Los Angeles, CA  
  3. Providence-New Bedford, RI-MA  
  4. Laredo, TX  
  5. Columbus, GA  
  6. Philadelphia, PA 
  7. Boston (Manchester), MA-NH  
  8. San Francisco-Oakland-San Jose, CA
  9. Miami-Ft. Lauderdale, FL  
  10. Hartford & New Haven, CT

*Believe in traditional medicine and branded remedies; prefer popular brand-name drugs, even if they cost more. 

Source: GfK MRI’s 2011 Market-by-Market Study

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