Around the Net
PPC From A To Z
- PPC Hero, Thursday, August 9, 2012 12:01 PM
Kayla Kurtz runs through the alphabet providing basic insights for paid-search campaigns. The list may seem a little simplistic, but many marketers might find a few tips they forgot to review. For example, "V for View-Through Conversions" explains how counting view-through conversions can add the same value as click-through rates, because they contribute to the overall goal.
