Relish Launches Daily Dish App
Relish, the monthly food magazine from the Publishing Group of America, has launched its first recipe app for smartphones, "Daily Dish," which combines recipes with photos, videos and articles and allows users to customize recipes and draw up grocery lists. It also features customizable search to help users find the right recipes more quickly.
The Daily Dish app, produced by Relish in collaboration with Zumobi, offers advertisers a range of options, including Zumobi’s Brand Integration, which allows brands to create immersive advertising experiences within the app. It also uses Zumobi’s social media integration capabilities to enable users to share articles and recipes with their friends and followers via various social media platforms. A national packaged goods company has already signed up to sponsor the app this fall.
This has been the summer of recipe apps, including plenty of seasonally appropriate ones (read: grilling cookbooks). Every Day with Rachael Ray created two free mini-cookbooks devoted to the art of the grill, “The Summer Grilling Hot List” and “Grill-Out Faves.”
Meredith’s EatingWell announced the launch of a new mobile app, “Recipes 2 Go,” sponsored by Pfizer’s Lipitor, which is used for cholesterol control. The free app, which is available on iPhone, iPod Touch, iPad and Android phones and tablets, offers resources to help consumers manage their heart health.
Vice Taps Issuu for Digital Editions
The publishers of Vice, the go-to guide for all things naughty, marginal, and off-color, are making the magazine available in its entirety online and via mobile with Issuu’s digital publishing platform. The Issuu partnership will also create new opportunities for advertisers, including more exposure and interactive opportunities, through its AdPages tool, which also provides in-depth data on readers’ browsing and reading behavior. The U.S. edition of Vice is the first to become available through Issuu, but Vice is planning to bring its 20+ national editions online by 2013.
AMI Buys Soap Opera Digest
AMI has acquired Soap Opera Digest from Source Interlink Media, completing a transition that began with an earlier licensing agreement giving AMI responsibility for most of the title’s business operations, including editorial and advertising sales. Terms of the deal were not disclosed. Sister title Soap Opera Weekly, which was also handed over to AMI through a licensing agreement, was closed in March of this year.
Lagani Leaves RDA
Dan Lagani has stepped down as president of North American operations for Reader’s Digest, a little over a year after taking up the role in June 2011. RDA president and CEO Robert Guth will assume direct control of Reader’s Digest magazine, as well as sister publications Family Handyman and Taste of Home. Guth himself is a relatively recent appointee, having assumed the top spot at RDA in September of last year. In the first half of the year, ad pages at Reader’s Digest are up 12.8% to 422, according to the Publishers Information Bureau.
Lichtenstein To Fashion Director, More
Jonny Lichtenstein has been named fashion director at More. Lichtenstein previously served as a contributing fashion editor for the title; in his new role he will oversee fashion features and styling for the magazine’s fashion-related content. Previously, Lichtenstein was a market director for Details.