• August 9, 2012

Kenmore has signed on for a second season as a sponsor of the online reality series Bridal Wave, which chronicles eight brides-to-be as they plan their weddings with guidance from leading wedding industry experts, with a grand prize of winning a Kenmore kitchen makeover.

"For this season of 'Bridal Wave,' we're harnessing the power of the Kenmore brand's social media platforms and programming to give those involved in a wedding -- whether it be a bride, bridesmaid, family member or friend -- opportunities to connect, share and engage even after the studio lights go off," said Nolan Pike, vice president and general manager of the Kenmore brand, in a statement. "Through blogs, chats, Facebook and Twitter, people can experience and participate as the story unfolds."