Around the Net
Remarketing The Image Ad
- PPC Hero, Friday, August 10, 2012 1:34 PM
How do marketers design effective image ads for remarketing and have them handy when needed? Amanda WestBook provides some tips. She starts by finding the repeated elements throughout the site and creating an ad in every size that incorporates call-to-action buttons and taglines, for example. Post it live, she says, and continue to test.
