Who's An 'Active Adventurer*'?

  • August 13, 2012

Top 10 DMAs in which adults who consider themselves “Active Adventurers” reside:

  1. Bend, OR  
  2. Salt Lake City, UT  
  3. Missoula, MT 
  4. Eugene, OR  
  5. Butte-Bozeman, MT  
  6. Cheyenne-Scottsbluff, WY-NE  
  7. La Crosse-Eau Claire, WI  
  8. Parkersburg, WV  
  9. Casper-Riverton, WY  
  10. Eureka, CA 

*Prefer vacation destinations that give them plenty to do, like theme parks, sightseeing, physical exercise and outdoor recreation.

Source: GfK MRI’s 2011 Market-by-Market Study

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