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2.1% Of Guardian's IPad Readers Pay Up

LLast month, Guardian Media Group used its annual financial disclosure to report it has, so far, attracted 17,000 paying iPad subscribers. Friday’s full annual report adds there have been 804,000 downloads of that app. Together, this means The Guardian has converted 2.1% of users who have tried it to pay for it. After Apple’s 30% commission, those 17,000 iPad subscribers should yield around £118,830 per month, or £1.4 million ($2.1 million) per year, for The Guardian.

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