Around the Net
How Marketers Fail To Convert Visitors
- PPC Hero, Monday, August 13, 2012 11:58 AM
Converting Facebook leads into sales has been challenging for marketers. Ally provides some insight based on a point that Bryan Eisenberg made in a previous post related to keywords. He explains that keywords don't fail to convert -- instead, marketers fail to convert visitors from those keywords. Ally believes this same strategy should also apply to Facebook ads, and he tells us how.
