Around the Net
How Google's Quality Score Equals Ad Relevance
- ClickZ, Monday, August 13, 2012 11:59 AM
Andrew Goodman takes us through ad relevance related to Google's new quality scores guidelines, also analyzing click-through rates and landing page experience. He explains that ad relevance is less about ads mapping to keywords and more about what -- if any -- ads are shown to specific queries based on query request. He calls "ad relevance" a "fluid concept" when it comes to reporting, and shows how to look at the concept as a benchmark.
