Showcase App Puts Inventory In Ford Reps' Hands

  • August 13, 2012
A new showcase app allows Ford sales consultants to access their inventory and product information in a convenient format. This app, developed by Ford and Razorfish in 2011, aims to improve the shopping experience for customers. It allows sales associates to check inventory without walking away from the client, creating a more comfortable environment for customers.
 
The app features technology allowing the client to filter results based on their personal preferences, including colors, equipment, and price of a car. It also provides information which may be difficult to reveal during a test drive, such as demonstrations of collision warning, blind spot information, and a lane-keeping system.
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