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Mexican Beer Gets Social

Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States. The one-year, $5 million campaign is aimed at men ages 21 to 34. The effort, via Austin, Tex.-based GSD&M, uses Facebook and a “state of Pacifico” surfer mind-set of the beer’s original consumers in the United States.

Read the whole story at New York Times »

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