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Progressive's Flo Not A Social Hit

  • Adweek, Wednesday, August 15, 2012 8:55 AM

Contributor Tim Nudd says Progressive Insurance is hobbled by the insipid presence of Flo on its social pages. He notes that Matt Fisher's Tumblr post about the death of his sister, a Progressive customer, in a car accident. He claimed, per Nudd, that though the company denies it, Progressive defended her killer in court in an effort to not pay out the benefit on her policy. He says Progressive understands Flo is now a liability on social, but it’s too slow to replace her avatar with the corporate logo on its main Twitter account, "leaving Flo to smile maddeningly as she robo-spammed canned responses at people who had read Fisher's story and were horrified.



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