The goal to increase conversion rates remains top of mind for all marketers. Sean Quadlin delves into a case study highlighting the importance of showing how a new landing page can improve performance and conversion rates. He provides a look "behind the scenes" of an account to demonstrate a point. It all starts with trying to fix a landing page that only converts 0.22% of the time -- turning it into one, by month four, that converts 4.86% of the time.