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Netflix Chasing Lovefilm Into Scandinavia

Last month, Netflix said better-than-expected losses from its UK and Ireland launch will entice it to launch elsewhere in Europe this year. Turns out, the new launches will be in Norway, Denmark, Sweden and Finland, Netflix announced on Wednesday. Lovefilm already operates streaming-only movie subscription in three of those countries (Sweden, Denmark and Norway). Now the only one of Lovefim’s markets uncontested by Netflix is Germany.

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