The WNBA team the New York Liberty has launched a marketing partnership with Majesco Entertainment’s NBA Baller Beats, a basketball video game on Kinect for Xbox 360 that hits shelves next month. NBA Baller Beats is a full-body motion-based NBA video game that uses a real ball. Players play by doing ball-handling skills set to hip-hop, rock, and old school. The Liberty will have a Fan Zone at Prudential Center.
The game will be at kiosks during Liberty home games through Sept. 9. Majesco will also have a presence with NBA Baller Beats at New York Knicks and Liberty summer camps and events where the Knicks Groove Truck is scheduled to appear throughout the summer. In addition, select Liberty Fit community events will showcase NBA Baller Beats. Majesco Entertainment will promote health, wellness and an active lifestyle through cross-promotional activities, per a release.