Who's A News Hound*?

August 20, 2012

Top 10 DMAs in which adults who consider themselves “news hounds” reside:

Alpena, MI
Boston (Manchester), MA-NH
Washington, DC (Hagerstown, MD)
Ft. Wayne, IN
Bangor, ME
Salisbury, MD
Cheyenne-Scottsbluff, WY-NE
Detroit, MI
Albuquerque-Santa Fe, NM
Grand Junction-Montrose, CO

*Read newspapers for “hard” news (national, international, local, business, opinion) rather than “soft” news (entertainment, lifestyle, technology, sports, travel).

Source: GfK MRI’s 2011 Market-by-Market Study

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